Fleet Truck Friday: The 3 Lessons Traditional Fleets Can Learn from Last Mile Operations
There can be little argument that COVID-19, at least in the short-term, has resulted in a seismic shift in the way many businesses serve their customers.
When the pandemic hit and lockdowns occurred across the economy — shuttering retail and business establishments of all sizes — businesses and the fleets that served them had to pivot quickly to meet the surge in demand from homebound consumers. Even as lockdowns have eased in the most hard-hit cities and regions, only about 50% of consumers feel safe going to a retail store and 35% feel safe eating in a restaurant, according to a recent report by Deloitte.
It is likely safe to say that the surge in demand — with eCommerce taking center stage — is here to stay. As one major last-mile company described it, we’re in a “never-ending peak season” with no end in sight, which makes planning and strong partnerships even more important. And while you need to meet your customers’ demands for your goods or services, you also have to do so in a way that is cost-effective.
To survive in the so-called today’s “new normal,” traditional fleets need to learn and keep the following three lessons that last-mile operations have perfected to make them productive and profitable.