DETROIT — Starting
today, General Motors Co. (NYSE: GM) is rolling out the automotive industry’s
first commerce platform for on-demand reservations and purchases of goods and
services. With Marketplace, drivers can now order and pay for their favorite
coffee — and much more — on the way to work with a simple tap on the dash.
Marketplace
allows customers to order food, find the closest gas station to save on fuel,
and make dinner reservations on the go. This means Marketplace gives drivers of
eligible Chevrolet, Buick, GMC and Cadillac vehicles the opportunity to more safely
interact with a growing number of their favorite brands in retail, fuel,
hospitality, food, hotel and transportation through the in-vehicle touchscreen.
Marketplace
also features a “Shop” section dedicated to offers specific to GM vehicles, for
instance purchasing Wi-Fi data, discounts for an oil change or deals on GM
accessories. Simple on-screen notifications can identify relevant offers.
“The average
American spends 46 minutes per day on the road driving. Leveraging connectivity
and our unique data capabilities, we have an opportunity to make every trip
more productive and give our customers time back,” said Santiago Chamorro, vice
president for Global Connected Customer Experience, GM. “Marketplace is the
first of a suite of new personalization features that we will roll out over the
next 12 to 18 months to nearly four million U.S. drivers.”
Leveraging
the embedded 4G LTE connectivity, GM is adding Marketplace to millions of
existing 2017 and 2018 model-year cars, trucks and crossovers that have compatible
infotainment systems, with continued rollout to compatible new vehicles. A
separate data plan is not required to use Marketplace.
“For
most retailers and consumer brands the daily commute is the only time not
accessible in a consumers’ day,” said Chamorro. “Marketplace gives merchants
the ability to more safely engage with drivers and passengers in a meaningful
way that provides true value for our customers.”
Marketplace is designed to be used while driving. It leverages
machine learning from real-time interaction data, such as location, time of day
and a driver’s established digital relationship with third-party merchants, to
offer highly personalized experiences.
Adhering
to industry distracted driving guidelines, as well as GM’s strict in-house safety
guiding principles, GM designs its in-vehicle systems to minimize manual
interactions, helping drivers keep their eyes on the road and their hands on
the wheel.
The
first brands accessible through Marketplace include:
·
GM lets customers buy 4G LTE Data packages, extend their
OnStar subscription or receive offers for certified service, parts and
accessories for their specific vehicle.
·
Starbucks offers another convenient way for customers
to order ahead and enjoy their favorite handcrafted beverage or food
item. And as part of the Starbucks Rewards™ program, members enjoy more
value by earning Rewards towards free food and drink. (Early 2018)
·
Dunkin’ Donuts will help customers start their day off right
through an experience that allows DD Perks members to preorder and pay onscreen
for their favorite coffee and donut, at their preferred pickup location.
·
Wingstop will allow you to skip the wait by re-ordering your
favorites and paying ahead, so you can get home in time for the big game
·
TGI Fridays will let customers schedule a table reservation
for them and their closest friends and family when they need a break from the
week.
·
ExxonMobil will quickly locate Exxon and Mobil fuel stations
with details of what they offer, route you there and get you back on the road
faster.
·
Priceline.com gives drivers
access to hundreds of thousands of hotels and exclusive hotel savings on the
go.
·
Parkopedia allows drivers to find, reserve
and pay for parking, all at the click of a button.
- Applebee’s ensures customers are never too
far from Eatin’ Good in the Neighborhood whether close to home or miles
away with the ability to locate their nearest restaurant, order featured
menu items and reorder recent favorites through the convenience of their
vehicle’s touchscreen.
·
IHOP makes it easy
for guests to enjoy hot, fresh all-day breakfast favorites like fluffy buttermilk
pancakes on the go, thanks to safe and secure on-dash ordering and location
service capabilities that help search and find the nearest restaurant for
pickup.
·
delivery.com empowers the neighborhood economy by enabling customers to
order online from their favorite local restaurants, wine and spirits shops,
grocery stores and laundry and dry-cleaning providers.
To
allow merchants to efficiently and quickly integrate their content as part of
the in-vehicle Marketplace ecosystem, General Motors is working with three main
platform partners: Xevo (www.xevo.com) in Seattle, Washington; Conversable (www.conversable.com)
in Austin, Texas; and Sionic Mobile (www.sionicmobile.com) in Atlanta, Georgia.
Merchants interested in Marketplace can contact the above platform partners or
email GM at Marketplace@onstar.com.
General
Motors Co. (NYSE:GM)
has leadership positions in the world's largest and fastest-growing automotive
markets. GM, its subsidiaries and joint venture entities sell vehicles under
the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, and Wuling
brands. More information on the company and its subsidiaries, including OnStar,
a global leader in vehicle safety, security and information services, can be
found at http://www.gm.com
