Silverado 1500 High Desert Offers Flexible Storage Options

SEMA Show truck based on production 

2017 Silverado High Desert package

LAS VEGAS ― With premium leather interior accents and unique appearance enhancements, the Chevrolet Silverado 1500 High Desert SEMA Show vehicle is the ultimate expression of Chevy Trucks’ functional style and performance.

It is based on the production High Desert package offered on 2017 Silverado 1500 LT, LTZ and High Country models, featuring an all-new, lockable and water-resistant cargo system and available Magnetic Ride Control suspension.

The storage system creates a unique profile for the truck, with sail panels inspired by the Chevrolet Avalanche.

“The new High Desert package blends the capability and utility of Silverado with even greater refinement,” said Sandor Piszar, director of Chevrolet truck marketing. “It’s ideal for those customers who want the security of a lockable cargo area as well as the flexibility of a pickup truck bed.”

The flexible, lockable storage system is mounted over the roll-formed, high-strength steel bed to add dual side storage bins and a three-piece hard tonneau cover. Inside, a cargo divider can be raised to secure smaller items or lowered to access the full length of the bed floor. As with all Silverado LT, LTZ, and High Country models, the tailgate locks with the key fob, enabling users to secure their cargo with the push of a button.

The High Desert package on the LT trim level features 20-inch wheels with all-season tires, while 22-inch wheels and all-terrain tires are available on LTZ and High Country trim levels.

The High Desert is also the first Silverado offered with Magnetic Ride Control suspension, which delivers more precise body motion control. Its sensors “read” the road every millisecond, triggering damping changes in as few as 5 milliseconds in electronically controlled shock absorbers that replace the conventional mechanical-valve shocks.

Silverado’s 6.2L V-8 is available on LTZ and High Country models and is backed by the new Hydra-Matic 8L90 eight-speed automatic transmission. The engine is SAE-certified at 420 horsepower and 460 lb.-ft. of torque, making it the most powerful engine offered in a light-duty truck.

SEMA Show truck
For the SEMA Show, Chevrolet designers distinguished the new High Desert with accessories and performance parts offered through Chevrolet dealers, including:
•    Illuminated black bowtie grille emblem
•    All-weather floor liners
•    Performance brake kit
•    Performance exhaust kit

The new performance exhaust kit adds 7 horsepower and a throatier note to the available 6.2L V-8 engine. Chevrolet also offers a performance exhaust kit for models equipped with the 5.3L V-8 engine that adds 10 horsepower.

The show vehicle also includes several concept accessories and performance parts, such as 22-inch wheels with anodized bronze finish, a bold CHEVROLET grille insert, a performance air intake and a painted engine cover.

The truck’s Slate Blue exterior is accented with bronze-tinted trim, while the interior features a unique High Desert theme with Cocoa leather seat inserts, brown accent stitching and embroidered headrests. Additional features include heated and vented front seats, wireless charging, heated steering wheel, Bose® audio system and Chevrolet MyLink with an 8-inch-diagonal color touchscreen and navigation.

“This Silverado High Desert is dressed to impress, inspired by the successful legacy of premium, special-edition models Chevrolet has introduced recently,” said Piszar. “As our customers continue to integrate their trucks in more personal ways, we’ll continue to offer more unique choices that speak to their lifestyles and interests.”

The Silverado 1500 High Desert show vehicle joins approximately 20 additional Chevrolet models at the SEMA Show. Follow the action at ChevySEMA.com, #CHEVYSEMA, @ChevroletPerformance on Instagram and Chevrolet Performance on Facebook.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

Switch-N-Go® - Limitless options for your work truck.

The Switch-N-Go® system allows businesses to maximize the use of their cash, people, and equipment. That is most evident when a company has the need to invest in a specialty body built to make their company more efficient.

 

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Knapheide KnapKap Ultra Cab High Utility, Supreme Utility Walk Around-2016 Work Truck Show

Watch Tony Marshall, Manager of Product Strategy and Marketing, Nathan Campbell, Regional Sales Manager, and Carl Schumacher, Strategic Account Manager, as they go through features and options on the KnapKap Ultra High Cab Utility and KnapKap Supreme Utility from The Knapheide Manufacturing Company.

Knapheide Landscaper Body Walk Around-2016 Work Truck Show

John Dunn, Northeast Regional Sales Manager, takes us on a tour of the Knapheide Landscaper Body and the new features launched at the 2016 Work Truck Show.

Silverado HD Carhartt Concept Blends Capability and Style

Worksite-ready Chevy Truck is powered 

by all-new Duramax 6.6L turbo-diesel

 

DETROIT — The 2017 Silverado 2500HD Carhartt concept vehicle is a truck built to tackle the toughest jobs while integrating the rugged aesthetics of hard-working lifestyles, reflected in the resiliency and versatility of the iconic work jackets.

“Chevrolet HD trucks are designed for hard work, and just like your favorite Carhartt, their functionality transcends the workplace to become a style statement,” said Sandor Piszar, Chevrolet Truck marketing director. “This concept vehicle mirrors the lifestyles of countless Chevy truck owners, demonstrating the personal connections with the tools of their trades.”

Connecting two American brands that help their owners earn a living, often simultaneously, connecting Chevrolet HD trucks and Carhartt seems as natural as unloading drywall from the bed of a Silverado 2500HD at a chilly worksite while wearing one of the renowned work jackets.

“Thousands of people go to work every day and earn their paycheck in a Chevy truck while wearing a Carhartt,” said Piszar. “Those products’ durability and versatility earn respect and loyalty that’s passed on — and that’s exactly what this concept explores.” 

Durability is expressed in the texture of the concept’s distinctively trimmed Jet Black interior, which features Carhartt’s signature duck brown garment material on the seats, armrests and door panel inserts, with triple-stitched seams just like the jackets. The Carhartt logo is laser-etched on the headrests, while antique nickel-finish trim is used on the doors, center console and instrument panel.

"When Carhartt and Chevy started working together on this concept truck, we quickly realized that our mutual respect for hardworking people and the utility they expect from our brands would equal the ultimate truck for anyone who works and plays in the rugged outdoors,” said Tony Ambroza, senior vice president of marketing at Carhartt. “For more than 127 years, Carhartt has designed workwear by solving for the needs and practical ways hardworking people use every product we make, and that’s the same kind of thinking we applied to this collaboration.”

Carhartt’s tough fabric is also used for a custom concept tonneau cover.
A number of Chevrolet Accessories and concept parts enhance the truck’s appearance and functionality. The Chevrolet Accessories include:
•    Trailering mirrors with camera system
•    Black bowtie emblems
•    All-weather floor liners
•    Assist steps
•    Perimeter bed lighting
•    Bed-mounted toolbox and swing-out tool chest (associated accessories)

The additional concept and custom equipment includes:
•    20-inch LED light bar
•    Electrical outlets in the bed
•    Antique nickel accents on the grille, mirror caps, tow rings and 20-inch aluminum wheels
•    Carhartt gold pinstripe graphics

The Silverado 2500HD Carhartt concept features a unique, two-tone Carbon Flash exterior finish, with a matte finish above the beltline and high-gloss black on the bottom half.

Next-generation Duramax 6.6L
The concept is powered by the all-new, next-generation Duramax 6.6L V-8 turbo-diesel engine offered in the 2017 Silverado HD lineup. It delivers more horsepower and torque than ever — an SAE-certified 445 horsepower (332 kW) and net 910 lb.-ft. (1,234 Nm) — for easier, more confident hauling and trailering.

Along with a 19 percent increase in max torque over the current Duramax 6.6L, the new engine’s performance is quieter and smoother, for greater refinement. It also advances the Duramax’s legacy of low-rpm torque production, offering 90 percent of peak torque at a low 1,550 rpm and sustaining it through 2,850 rpm.

“With nearly 2 million sold over the past 15 years, customers have forged a bond with the Duramax diesel based on trust and capability,” said Dan Nicholson, vice-president, Global Propulsion Systems. “The new Duramax takes those traits to higher levels.”

Models equipped with the new Duramax 6.6L incorporate a unique induction system that draws air through a bold intake scoop on the hood.

The Carhartt concept will join approximately 20 additional Chevrolet models at the SEMA Show Nov. 1-3 in Las Vegas. Follow the action at ChevySEMA.com, #CHEVYSEMA, @ChevroletPerformance on Instagram and Chevrolet Performance on Facebook.

About Carhartt, Inc.
Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with approximately 5,400 employees worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt. For more information, visit www.carhartt.com and follow @CarharttNews on Twitter.

About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

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