Chevy’s Truck Legends offers benefits for loyal customers

 

Chevrolet has launched Truck Legends, an exclusive community recognizing loyal Chevy truck customers.

Currently, Truck Legends is open to all Texas residents who have more than 100,000 miles on their Chevy truck or have purchased or leased more than one new Chevy truck in their lifetime. The program will roll out nationwide in 2017.

Truck Legends pays tribute and offers benefits to customers who Chevy reports have helped to make its pickups the fastest-growing truck brand for 2016.

“We know there is a story behind every mile, every truck and every customer,” said Sandor Piszar, Chevrolet truck marketing director. “The Truck Legends program is our way of saying ‘thank you’ to our loyal customers, and curating some of their stories.”

Truck Legends comes in preparation of an important milestone for Chevy.

“In 2018 we will celebrate the 100th anniversary of our first Chevrolet truck, and that event would not be complete without recognizing the customers who have made Chevrolet part of the fabric of America,” Piszar said. “The stories from our Truck Legends will play a key part in celebrating the next hundred years of Chevrolet trucks.”

Truck Legends members will receive exclusive Truck Legends memorabilia. This includes Chevy Truck Legends hats, Truck Legends decals and, if applicable, decals celebrating mileage milestones ranging from 100,000 to 1 million miles.

Participating dealers may also offer additional benefits to members, ranging from free car washes to discounts on oil changes and Chevrolet accessories for their trucks.

Chevrolet will periodically offer Truck Legends members once-in-a-lifetime experiences leveraging Chevrolet’s other partnerships. These experiences could range from front-row seats at concerts, to attending sold-out Major League Baseball events, to getting a sneak peek at new Chevrolet models.

The Truck Legends program is free to join for individuals who have more than 100,000 miles on their Chevrolet truck or have purchased or leased two or more new Chevy trucks in their lifetime. Eligible vehicles include:

•     Silverado and Silverado HD (and past C/K trucks)
•     Colorado (and past S-10 trucks)
•     Tahoe
•     Suburban
•     Avalanche

Texas owners can sign up for the program by creating a profile at ChevyTruckLegends.com.
- See more at: http://www.hardworkingtrucks.com/chevys-truck-legends-offers-benefits-for-loyal-customers/#sthash.c7Sn3gmR.dpuf

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GM Recycles 2 Million Flint Water Bottles into Fleece

Material becomes coats for the homeless, 
car parts and air filters

 

DETROIT – General Motors is adding 2 million water bottles from Flint, Michigan residents into its Do Your Part water bottle recycling initiative. The company partnered with Schupan Recycling to collect the bottles. The plastic is washed, flaked and turned into fleece to make three products: Chevrolet Equinox V-6 engine covers, insulation for The Empowerment Plan coats for the homeless, and air filters for 10 GM plants. 

The program engages a supply web of 11 organizations and reduces landfill waste. The resulting social impact contributes to the initiative’s progress and expansion.

GM supplier Filtration Services Group involved the N.E.W. Life Center in Flint to make air filter panels from the 9,000 square feet of fleece created since Do Your Part launched in April. After at-risk individuals participate in programs dedicated to employment preparation or life change, this nonprofit training center employs them to further develop their skills.

GM is donating enough insulation for The Empowerment Plan’s seamstresses — formerly homeless women — to make 6,500 coats that transform into sleeping bags that are given to those in need at no cost. The nonprofit trains their employees in lean manufacturing and teaches them soft and hard skills to propel them to bigger and better opportunities.

“We’re committed to proving to employers that formerly homeless people can be a skilled talent pool,” said Veronika Scott, founder and CEO of The Empowerment Plan. “The end product is more than a coat: It empowers women to take control of their lives and provides the path to long-term, sustainable jobs.”

Scott says GM’s insulation provides the warmth needed for the homeless to withstand cold nights. Each coat contains 31 water bottles. The GM Foundation also supports The Empowerment Plan, providing it with $220,000 since 2013.

An estimated 1.2 million bottles from five GM facilities throughout metro Detroit and Flint supplemented the significant volumes coming from the Flint community. The company recently added its Romulus Powertrain plant to the program. While many employees bring reusable water bottles to work, all of GM’s facilities provide water bottle recycling. Employees at these Michigan sites know exactly what the bottles will become when they throw the bottles in the recycling bins.

“People want to do the right thing,” said John Bradburn, GM global waste reduction manager. “The Do Your Part recycling initiative is a way our employees and communities can connect their individual actions to broader social and environmental causes.”

Learn more about these water bottles’ transformation at doyourpart.gm.green.

General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com